Craft beer takes the world by storm, and BrewDog is one of the most innovative and influential brands in the industry. They have been brewing extraordinary craft beers for over a decade, and their success story is credited to their unique way of business. But beyond the funky branding and the edgy attitude, the driving force behind BrewDog’s development is an individual named James watt. Watt is the co-founder of BrewDog and has been a pioneer in the brewing industry since 2007. He has revolutionized the way that we think about and enjoy craft beer. This blog post will delve into James watt brewdog story and how he took BrewDog from its humble beginnings to a global empire.
James watt was born in Fraserburgh, Scotland, in 1983, and attended the University of Edinburgh, where he graduated with a degree in law and economics. After university, he began working as a brand strategist for the agency 3 Colours Rule in London. It was during that time that Watt met his co-founder, Martin Dickie. The two became friends and began brewing beer in their flat. In 2007, they established their brewing company. At first, they brewed their beer in Watt’s mother’s garage, and then they opened their first bar in Fraserburgh.
However, they found that their unique brewing techniques were too inefficient for their demand. Inspired by their punk attitude, the duo decided to use crowdfunding to get the cash to build a new brewery. They launched a campaign called “Equity for Punks” and raised £750,000 within nine months. Their new brewery, located in Ellon, Scotland, was completed in 2011. They made sure that transparency was a significant part of the brewery’s ethos, and they placed a webcam in the brewery to allow anyone to watch the brewing process live.
From the start, Watt’s mission with BrewDog was to “make other people as passionate about craft beer as we are”. His passion for beer goes beyond just producing good beer. He wants to create a culture where everyone cares about the process, ingredients and sourcing. The company now exports to over 60 countries, has over 50 bars, and has become a global brand. But they have not forgotten their roots, and sustainability is a core component of their operation. BrewDog has made sustainability a priority with eco-friendly packaging, green manufacturing, and clean energy production.
Watt has been recognized for various accomplishments, including the Ernst & Young Scotland Entrepreneur of the Year Award and the Queen’s Award for Enterprise. He’s a very active person in promoting social and environmental causes and often uses BrewDog’s platform to raise awareness. And he’s not done yet. Watt continues to be a driving force behind BrewDog’s growth. The company continues to grow at a fast pace, and it has many exciting projects in the pipeline.
James watt has revolutionized the brewing industry with his passion, innovation, and a punk attitude. His journey with BrewDog is a testament to how a groundbreaking idea and attitude can help a business grow and succeed. His success story shows that transparency, sustainability, and responsibility can be central components of a business’ ethos. What started as a small operation has become a global powerhouse with many more exciting developments on the way. James watt has put his stamp on the brewing industry, and he’s not done yet. We eagerly await what he has in store for us next.